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Aligning the Dental Revenue Journey Hero Image

Event Details

April 28, 2026

4:00 PM - 5:00 PM EDT

Webinar

Revenue cycle management is often thought of as something that happens in the back office after the patient visit, once a claim is submitted. In reality, the revenue cycle begins much earlier and flows through nearly every step of the patient experience. 

It begins with a well-scheduled patient call. 
Insurance eligibility that’s verified ahead of the visit. 
Clinical documentation that clearly supports treatment. 
Financial conversations that create transparency for patients. 

Each step may seem small on its own, but together they shape how smoothly revenue flows through the entire practice. 

This CE webinar explores the full revenue journey, from the first patient interaction through final payment, and highlights how alignment across teams supports stronger financial performance and smoother daily operations. 

Participants will learn how to: 

  • Understand how scheduling, eligibility verification, documentation, financial coordination, and billing workflows shape reimbursement timelines and cash flow 
  • Recognize how each role in the practice contributes to revenue outcomes 
  • Strengthen communication and workflow alignment across teams 
  • Create more predictable revenue performance through shared accountability 

Designed for dentists, office administrators, hygienists, insurance coordinators, and front office professionals, this session provides practical insights that help teams better understand and support the systems that keep your practice running smoothly. 

About the Speakers - for live webinar

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena is a Solutions Consultant specializing in Revenue Cycle Management products, with over 16 years in the dental industry. She began her career as a Dental Hygienist and later transitioned into dental product education and software training, joining Henry Schein One in 2020 as a Software Trainer. She advanced into leadership roles as Supervisor for ePrescribe and RCM Adoption, driving implementation success and user engagement and adoption. 

Today, her focus is on delivering RCM solutions for Dental Service Organizations (DSOs) and Private Practices, while partnering closely with product teams to ensure customers receive the most effective and innovative solutions available.

Image of Zach Shelley

Zach Shelley

President, ZERO—Dental Billing and Insurance Verification

Image of Zach Shelley

Zach Shelley

President, ZERO—Dental Billing and Insurance Verification

Zachary Shelley began his career as a professional skateboarder, dedicating over 15 years to the sport before transitioning into dentistry in 2009 as a dental technician. In 2020, he expanded his expertise into dental practice management, where he discovered a passion for helping practices grow and thrive. With a proven track record in the dental industry, Zachary is known for his ability to connect with teams, streamline operations, and drive meaningful growth. Outside of work, he enjoys spending quality time with his family and living life with purpose and balance.

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