Top Opportunities in 2025

There's a growing expectation to patients with provide consumer-driven experiences where booking a dental appointment is as convenient as booking a restaurant reservation.  

The pressure is on your practice to create a welcoming environment patients want to return to.  

“We’ve seen enormous breakthroughs in how we communicate with patients, but we have to make the entire process easier for dental practices"  

- Christine King, CEO, Henry Schein One

Automated Tools: The Must-Have Solution for 2025 

Automation is no longer a luxury—it’s becoming essential. Tools like online booking and patient reminders not only appeal to patients who expect modern conveniences but also reduce the administrative burden on your team. Practices that cling to outdated processes risk falling behind as patients increasingly favor efficiency and ease. 

  “How do we automate as much as we can and how do we create a seamless communication flow across multiple communication platforms to create that great patient experience?” 

- Kyle Surrat, Chief Business Officer, The Jetty Group 

Online booking is a must-have 

We'll see the most growth in online booking. One survey showed that 95% of respondents have – or would – book an appointment online if offered. (11)

“The practices that have AI in their offices are going to be more successful," said Tamara Whitley, Owner and Office Director, Whitley Family Dental. “Patients don't want to text us or call for an appointment anymore. Online booking is going to blow up.”  

Reviews will drive how patients choose a practice  

Most patients turn to reviews and referrals when looking for a practice. People want to hear from their peers and others in the community, and we’ll see that trend growing in the coming year.  

As consumer behavior evolves, we'll also need to monitor emerging platforms beyond Google, including social media and healthcare review sites.  

Patients still expect a human touch  

While automation is on the rise, human connection remains vital. Patients demand seamless experiences and will seek alternatives if their needs aren't met.  

Attention to detail is crucial. Small touches, like knowing patients' preferred names and personal details, can significantly enhance the patient experience and foster loyalty.  Given the low patient retention rate of around 50% (13), it's essential you employ every strategy available to foster loyalty.  

“More than anything, patients want to feel like they’re seen and heard."

- Ali Hyatt, Chief Customer and Growth Officer, Henry Schein One

“Be real – authenticity will always win with patients”, said Hyatt. “Make sure you celebrate the people in your office and your patients. Consider celebrating milestones like the anniversary of when a patient got their braces off.

Ready to fill more chairs?  

Download the Trends Outlook and discover what’s next for dental in 2025. 

(11) Online Appointment Scheduling: A Missed Chance to Boost Patient Satisfaction; Physicians Practice

(13) Henry Schein One Industry Report; Henry Schein One