Spilling the Teath: Cracking the Code on Treatment Acceptance

In this month’s episode of Spilling the Teath, Dr. Hungate is speaking with Chris Butler, VP & GM of DentalPlans.com on why patients are so quick to say “no” to necessary treatments.  

 
“One in four patients are accepting treatment plans, and consumer sentiment is at its lowest rate since 1952. It's gone down five months consecutively. When that happens, consumers pull back a little bit, and they're making decisions differently. It's not necessarily a fear thing – it's that behaviors change with the environment that you're in. It's that discretionary versus essential kind of purchasing behavior.” -- Chris Butler