Dentist with Patient

Event Details

January 12, 2027

1:00 PM - 2:00 PM EST

Webinar

What's the difference between practices that grow 6–8% annually and those stuck showing little to no growth? It's not luck. It's their systems.

In this complimentary CE webinar, discover the six key metrics that drive practice growth and how leading practices use connected workflows and technology to improve visibility, accountability, and results. When one metric slips, growth slows. When all six work together, growth accelerates

Learning Objectives: 

  1. Identify and monitor the six interconnected KPIs that drive growth, and understand how each connects to real revenue and profitability outcomes.
  2. Diagnose where growth breaks and apply targeted fixes. Recognize the warning signs when each metric stalls, understand root causes, and implement concrete operational workflows to strengthen performance.
  3. Design an integrated practice management approach that enables consistent execution. Understand how connected systems and workflows create visibility into all six metrics, reduce manual handoffs, and enable predictable growth without burnout.

About the Speakers

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena is a Solutions Consultant specializing in Revenue Cycle Management products, with over 16 years in the dental industry. She began her career as a Dental Hygienist and later transitioned into dental product education and software training, joining Henry Schein One in 2020 as a Software Trainer. She advanced into leadership roles as Supervisor for ePrescribe and RCM Adoption, driving implementation success and user engagement and adoption. 

Today, her focus is on delivering RCM solutions for Dental Service Organizations (DSOs) and Private Practices, while partnering closely with product teams to ensure customers receive the most effective and innovative solutions available.

Image of Jennifer Steadman

Jennifer Steadman

President & Owner, Steadman Onboarding Solutions

Image of Jennifer Steadman

Jennifer Steadman

President & Owner, Steadman Onboarding Solutions

Jennifer Steadman, BSDH, DAADOM, lights up talking about workplace culture and team dynamics, yes, really! She’s worn just every hat in the dental office, except the dentist's! From Assistant, to Hygienist, to Admin Team, to Office Manager and VP of Operations of a Mid-Sized DSO. That journey taught her something crucial, the best practices aren't built on perfect systems alone, they're built on people who feel valued, heard, and empowered to do their best work.   

As founder of Jen SOS, she partners with practices to build strong teams and navigate the culture shifts that come with growth and transition, whether that's new hires, mergers, acquisitions, or ownership changes. She also speaks on workplace efficiency, communication strategies, and the metrics that actually drive results, helping leaders cut through the noise and focus on what matters. She co-hosts Back in 10, a dental leadership podcast where she and her co-host, Savanah Carlson, serve up real talk, honest truths, no fluff, and just the right amount of sass! They don't just talk leadership, they also dive into life, challenges, and the realities of balancing it all, creating space for authentic conversations that resonate with leaders at every stage.  

Her role as Director of Operation at Inspired Hygiene has allowed her to bridge her clinical experience with her operations expertise, giving her a unique perspective on the opportunities and challenges practices face today.   

Her philosophy is simple, when teams feel supported and valued, magic happens. The work gets easier, the culture gets stronger, and everyone—team, practice, and patients—thrive together.

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Jill Nesbitt

Founder & Senior Consultant, Optimize Dental

Image of Jill Nesbitt

Jill Nesbitt

Founder & Senior Consultant, Optimize Dental

Jill Nesbitt is an independent dental technology consultant specializing in implementing and optimizing dental software for dental practices. With hands on experience managing a multi-specialty practice plus working for Henry Schein One helping the dental practices across the country move to cloud-based software, she provides white glove software project implementation leadership.