See what the top 10% of dental practices do to book faster, retain more patients, and collect more revenue.

Catalyst Index 2026

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Webinar

The Connected Practice

3 Strategies for Patient Trust, Retention, and Case Acceptance

Dentist and patient

Event Details

August 18, 2026

Webinar

Strong operational systems help patients get through the door, but long-term growth depends on trust, communication, and patient follow-through. This session explores how high-performing practices create consistent patient experiences through clinical clarity, financial transparency, and proactive reappointment workflows. You’ll learn strategies for improving case acceptance, strengthening retention, and building long-term patient relationships that support both patient outcomes and practice growth.

About the Speakers

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena is a Solutions Consultant specializing in Revenue Cycle Management products, with over 16 years in the dental industry. She began her career as a Dental Hygienist and later transitioned into dental product education and software training, joining Henry Schein One in 2020 as a Software Trainer. She advanced into leadership roles as Supervisor for ePrescribe and RCM Adoption, driving implementation success and user engagement and adoption. 

Today, her focus is on delivering RCM solutions for Dental Service Organizations (DSOs) and Private Practices, while partnering closely with product teams to ensure customers receive the most effective and innovative solutions available.
Image of Zach Shelley

Zach Shelley

President, ZERO—Dental Billing and Insurance Verification

Image of Zach Shelley

Zach Shelley

President, ZERO—Dental Billing and Insurance Verification

Zachary Shelley began his career as a professional skateboarder, dedicating over 15 years to the sport before transitioning into dentistry in 2009 as a dental technician. In 2020, he expanded his expertise into dental practice management, where he discovered a passion for helping practices grow and thrive. With a proven track record in the dental industry, Zachary is known for his ability to connect with teams, streamline operations, and drive meaningful growth. Outside of work, he enjoys spending quality time with his family and living life with purpose and balance.

Stacey Sloan

Stacey Sloan