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Webinar

Why Top Practices Pull Ahead

Trends & Strategies for 2027

Medical professionals looking at notes

Event Details

December 10, 2026

Webinar

The gap between top-performing practices and everyone else is widening. Top practices retain patients at a 14% higher rate than average, convert treatment at 76% compared with an average of 45%, and collect 97% of what they produce compared with 80%. The question isn’t whether that gap exists, but what’s driving it.

Most practices only see their own numbers. This session draws on performance data from thousands of practice locations, survey responses from more than 2,500 dental professionals, and direct patient feedback to show why top practices are pulling ahead across three areas:

  1. Patients: How clear communication, upfront cost, and flexible payment options drive retention and treatment acceptance 
  2. Process: Where AI and automation reduce administrative work and support clinical consistency, and where human judgment still matters most 
  3. Profits: How financial discipline, stronger collections, and a healthy team culture fuel sustainable growth

Attendees will leave with practical strategies to close the gap and build a practice that works better for them and their patients. This complimentary webinar is eligible for 1 hour of continuing education (CE) credit.

CE Learning Objectives (For all descriptions)

Identify the patient expectations most strongly linked to retention and treatment acceptance in 2027, including clear communication, provider continuity, and upfront cost transparency.

Evaluate which administrative and clinical workflows are best suited to AI and automation, and which require human judgment, oversight, and patient connection.

Develop a practice improvement plan that pairs operational discipline (clinical consistency, collections, and team role clarity) with a differentiated, personal patient experience.

About the Speakers

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena

Solutions Consultant Engineer, Henry Schein One

Audra Massena is a Solutions Consultant specializing in Revenue Cycle Management products, with over 16 years in the dental industry. She began her career as a Dental Hygienist and later transitioned into dental product education and software training, joining Henry Schein One in 2020 as a Software Trainer. She advanced into leadership roles as Supervisor for ePrescribe and RCM Adoption, driving implementation success and user engagement and adoption. 

Today, her focus is on delivering RCM solutions for Dental Service Organizations (DSOs) and Private Practices, while partnering closely with product teams to ensure customers receive the most effective and innovative solutions available.
Image of Jill Nesbitt

Jill Nesbitt

Founder & Senior Consultant, Optimize Dental

Image of Jill Nesbitt

Jill Nesbitt

Founder & Senior Consultant, Optimize Dental

Jill Nesbitt is an independent dental technology consultant specializing in implementing and optimizing dental software for dental practices. With hands on experience managing a multi-specialty practice plus working for Henry Schein One helping the dental practices across the country move to cloud-based software, she provides white glove software project implementation leadership. 
Image of Jennifer Steadman

Jennifer Steadman

President & Owner, Steadman Onboarding Solutions

Image of Jennifer Steadman

Jennifer Steadman

President & Owner, Steadman Onboarding Solutions

Jennifer Steadman, BSDH, DAADOM, lights up talking about workplace culture and team dynamics, yes, really! She’s worn just every hat in the dental office, except the dentist's! From Assistant, to Hygienist, to Admin Team, to Office Manager and VP of Operations of a Mid-Sized DSO. That journey taught her something crucial, the best practices aren't built on perfect systems alone, they're built on people who feel valued, heard, and empowered to do their best work.   

As founder of Jen SOS, she partners with practices to build strong teams and navigate the culture shifts that come with growth and transition, whether that's new hires, mergers, acquisitions, or ownership changes. She also speaks on workplace efficiency, communication strategies, and the metrics that actually drive results, helping leaders cut through the noise and focus on what matters. She co-hosts Back in 10, a dental leadership podcast where she and her co-host, Savanah Carlson, serve up real talk, honest truths, no fluff, and just the right amount of sass! They don't just talk leadership, they also dive into life, challenges, and the realities of balancing it all, creating space for authentic conversations that resonate with leaders at every stage.  

Her role as Director of Operation at Inspired Hygiene has allowed her to bridge her clinical experience with her operations expertise, giving her a unique perspective on the opportunities and challenges practices face today.   

Her philosophy is simple, when teams feel supported and valued, magic happens. The work gets easier, the culture gets stronger, and everyone—team, practice, and patients—thrive together.